Sunday, 12 May 2013

CREATIVE MEDIA


Television

These requirements for several common job types in televison:
AREA OF EMPLOYMENT:

Operational Roles (Camera operator, editor, etc.) some of the requirements would be that formal qualifications are less important, experience is the key.

On-Screen Personality (Presenter, actor, etc.) some of the requirement would be formal qualifications are not usually important. Personal attributes such as self-confidence and people skills are critical. You will also need to be "camera-friendly".

Media Commentary (Movie or television critic, etc.) Formal qualifications are usually important, or at least an understanding of academic protocol. Practical experience is not usually a requirement.

Management; Formal qualifications are very important and a reasonable level of practical experience will often be expected.

Photography

There are a wide variety of Photo Imaging qualifications at all levels and the 'right' one will depend upon the particular job you are aspiring to and the type of learning style that suits you best.

 The range of qualifications available includes:

•National and Scottish Vocational Qualifications (NVQs or SVQs) in Photo Imaging

•Advanced Apprenticeship in Photo Imaging gives structured learning, providing clear vocational routes into employment as well as giving Apprentices the chance to ‘earn and learn' at the same time.

•City & Guilds City & Guilds Vocational Awards in Photography City & Guilds offer a wide range of study options, both full and part time, from single units through to a full time one year diploma.

•Photo Imaging Foundation Degrees combine academic and work-based learning through collaboration between employers and education providers.

•Higher Education BA or BSc A variety of courses are available. Use the Skillset courses database to help you locate a suitable course or visit UCAS to see what's available where.

•Further Education Diploma or Certificate in Art & Design (Photography) or Digital Imaging A variety of courses are available such as BTEC, OCN, and NCFE. Your local FE colleges will be able to advise what they offer, or use the BFI/Creative Skillset Media Courses database for a wider search.

•Industry Approved Courses and Qualifications. The British Institute of Professional Photography (BIPP) recognises various college courses throughout the UK. Ten such colleges offer the BIPP Professional Qualifying Exam (PQE). Look out for BIPP/PQE on the course information.

•Professional & Trade Association Qualifications and Courses Many of the professional and trade associations active in the Photo Imaging sector also offer short courses, seminars and workshops designed for professionals or those with some experience at various locations throughout the UK.


Obtaining employment.

How to obtain employment in a creative media industry with reference to precise and detailed illustrative examples.

 Radio Presenter


Steps that can be taken to become a radio presenter.

·     Get voice coaching lessons or find some vocal warm up exercise routines (if you want a long standing career in vocal work you need to look after your voice).

·     If you can't afford voice coaching lessons, pop down to your local library and see if they have or can order you in a book on voice exercises.

·     If you are in the UK find your nearest Hospital Radio station and apply to become a presenter. All Hospital Radio stations are run by volunteers and are where many famous presenters started their careers.

·      If you are at college or university find out if there is a Student Radio station and sign up. If there isn't already one set up get a group together and start one.

·      Get involved in local theatre groups; radio presenting is all about putting on a show which entertains the listener which is the same principal as acting.

·         When you feel you have produced a great show start making demos and send them to radio stations. When doing this try to find a name to address the demo to at each station as this increases the chance of someone listening to them. If you find out about a new station opening up always get your demo in as early as possible so you are at top of the pile.

Contracts

Full Time, Permanent; This Contract means that you work on a full-time basis, usually 39 hours a week.  This means that you would work for one employer and are paid by that employer. You are entitled to the companies’ benefits like pension, sick pay, holidays Etc…  This Contract would be permanent until you would want to leave, or are fired and retired.

Part-Time, Permanent; This Contract is more flexible than a full time contract, you work a portion on the work on a full time contract, But you would still be entitled to the same benefits as a full time, contract but will be reduced due to working fewer hours. The hours will be set hours same as with a full time contract but you will not be entitle to work anymore than the set hours.

Fixed time and freelance; These contracts are kind of the same thing, both are temporary positions they will only last over a period of time,  Whilst being in a fixed contract you still may be entitled to some of the companies benefits.

Shift hours; Shift work is an employment designed to make use of, all 24 hours of the clock each day of the week (abbreviated as 24/7). The practice typically sees the day divided into "shifts", set periods of time during which different groups of workers take up their posts. For example some shifts are night shifts, day shift, back shift Etc…

Office hours; for a standard office they can range between anything from 9am-5pm to 8am-4pm, this would be a full time or permanent job and the employee would be entitled to all of the companies benefits.

Salary; A fixed regular payment, usually paid on a monthly or weekly basis but often expressed as an annual amount, made by an employer.

Irregular hours; Irregular hours are hours outside normal working hours on weekdays. Four types of irregular working hours are evenings, night-time, day time hours on Saturdays and Sundays.

 Anti-social hours; anti-social hours are when an employer or employee would work when other people wouldn’t want to for example in the evenings or late at night.

 Hourly pay; hourly pay is when an employee is paid for the amount of hours they do for example if someone was to earn £6 and worked 2 hours they would get £12 pound for the two hours they had worked.

 

EXAMPLE

For example if I was to work on a full time/permanent job I could be a senior digital art director and earn up to 50k + per annum. 


ADVERTISING

ADVERTISING

The Advertising industry generates £6.2 billion annually for the UK economy.  The skills needs of the 13,000 companies and almost 250,000 individuals who work in the UK advertising industry are now being looked after by Creative Skillset, working with the Institute of Practitioners in Advertising.

 Advertising is a large and diverse sector, ranging from creative agencies to sales departments, but at the heart of the 13,000 companies and almost 250,000 individuals working in advertising is the drive to satisfy the client.

It is an important player in the UK economy as well as a world leader, generating £6.2 billion annually for the UK economy.

 

JOB ROLES

The following profiles are examples of key jobs that exist in the marketing, advertising;

·         Advertising account executive

An advertising account executive is an employee of an advertising agency who acts as the main link between one or more clients and the rest of the agency.

·         Advertising account planner

Account planners have often been called 'the left side of a creative brain'. Their primary function is to find consumer truth and insight that helps the creative teams to create work that is not only entertaining and highly memorable, but that is relevant to the consumer and effective in the marketplace

·         Advertising art director

Advertising art directors, often referred to as ‘creative’, are responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media

·         Advertising copywriter

Advertising copywriters generally work alongside an art director within the creative department of an advertising, media or full-service agency.

·         Event organiser

Event organisers are responsible for the production of events from conception through to completion.

·         Market researcher

Market researcher is to organise gathering information about markets or customers.

·         Marketing executive

Marketing executives are involved in developing marketing campaigns to promote a product, service or idea

·         Media buyer

Media buyers negotiate, purchase and monitor advertising space and airtime on behalf of their clients.

·         Media planner

Media planners work within advertising agencies or media planning and buying agencies.

·         Public affairs consultant

Public affairs consultants are often referred to as lobbyists, but their work is more wide-ranging.

·         Public relations account executive

Public relations account executives manage the information between organisations or individuals and the general public.

·         Public relations officer

Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour.

·         Sales promotion account executive

A sales promotion account executive devises, develops and implements ideas for promotional marketing campaigns

PHOTOGRAPHY

PHOTOGRAPHY/PHOTO IMAGING

Photography is the art, science and practice of creating durable images

The total Photo Imaging workforce includes around 43,100 people. 51% of these are based in the south of England, with the largest part - some 38% - in London and the South East.  The Photo Imaging industry is made up of 8,700 companies, two thirds (68%) of which are sole trading or freelance photographers.

 The remaining companies can be broadly divided into the following categories:

•Image producers (including laboratories and minilabs)
•Photo retail
•Picture libraries and agencies
•Manufacturers
•Support services (e.g. equipment hire and repair)

Photo imaging is when a photo is manipulated and changed.

 

COMPUTER GAMES
The UK Games industry forms a major part of a global industry that is gaining in importance and prominence.

Sales of the most popular games are now breaking records for sales of entertainment products.

The first games were launched in the 1960s. By the 1970s. Home computing expanded in the 1980s and brought a period of huge expansion and creative innovation.  Developing top of the range Computer Game titles now involves large teams of people, and costs millions of pounds. 

The computer games workforce is distributed relatively evenly across the UK, which differentiates the games industry from the rest of the creative media sector

 


PUBLISHING

PUBLISHING

Publishing is a varied group of industries including:

-Books
-Directories
-Journals
-Magazines
-Business Media
-Newspapers
-News Agencies

The Publishing industry produces a income in the region of £10.1 billion and is one of the biggest earners for the UK Media Industries.

 
 

JOB ROLES
I have outlined examples of key jobs that exist in the publishing industry. To find the job roles that best match skills and interests.

 ·         Advertising copywriter

·         Bookseller

·         Commissioning editor

·         Editorial assistant

·         Graphic designer

·         Magazine features editor

·         Magazine journalist

 ·         Marketing executive

·         Press sub-editor

·         Print production planner

·         Public relations officer

·         Publishing copy-editor/proof-reader

·         Publishing rights manager

·         Sales executive

·         Writer

·         Sales and marketing

Steps to getting a Job in television
Try to get an intern ship at a TV Studio. I know it sounds obvious but if you start at the bottom there is a chance that an opportunity may arrive to be on TV or fill in for someone
Apply for a real time job at TV studio. If you are lucky to get an interview then be yourself and tell them your dreams of being in the TV industry
Be confident. Don't be shy, if you aren't confident then you won’t get an opportunity, but don't be arrogant though
Always look your best. You never know when you will get an opportunity to be on TV or work behind the scenes
Smile. It will make people think you are friendly and will instantly brighten your face and maybe somebody's day
You could always look online for different jobs or apprenticeships.
Animation

 Animation is the fast display of a sequence of images to create an illusion of movement.  You will find animated content on television, in feature films, commercials, websites and computer or video games. Just over 2000 people work in animation in the UK, nearly half of them freelance, and there are currently more than 300 companies producing a range of work.

 

The Animation Sector can be roughly divided into four main sectors:

•2D drawn or traditional

•2D computer generated

•stop frame

•3D computer generated

 Some companies only concentrate on one sector but studio’s focus on all four.

FILMS

The UK's film industry is part of a constantly evolving creative media landscape

So while our latest research shows there are around 400 permanent companies in the film industry.

In 2006, the UK film industry contributed £4.3 billion to the UK economy, up from £3.1 billion in 2004. 

516 films were released across the UK in 2007.  In 2007 the UK had the largest number of digital screens (cinemas) in Europe at 296 screens, double the number in 2006.


INTERACTIVE MEDIA

Interactive media is related to the ideas interaction design, new media, interactivity, human computer interaction, cyber culture, digital culture, and includes specific cases such as, for example, interactive television, interactive narrative, interactive advertising, algorithmic art, videogames, social media, ambient intelligence, virtual reality and augmented reality.

Basically just using the internet.

The interactive media industry is a very flexible sector with many joins with, and blurred differences between, other sectors.

It is worth several billion pounds annually and employs around 34,300 people, representing approximately 7% of the media Industries. In particular, as interactive media products become more refined, their development increasingly has greater overlap with the software and IT sector.

 

RADIO

Radio is undergoing a digital revolution and as with all revolutions many of the ultimate outcomes are uncertain.

The quick and intense impact has been experienced differently.  Creating fear as well as opportunities. But even with all the uncertainty there is a sense that this is an exciting for development.

The radio sector has been growing in recent years and now employs over 22,000 people.

 

Funding for radio and audio training 

As a radio or audio industry professional, you could receive up to £1,500 towards the cost of training schemes.

 
TELEVISON

  There are nine terrestrial channels.  Who broadcast throughout the UK they include the BBC, ITV, Channel 4, Five, S4C, SMG and UTV.  There are around 300 cable and satellite broadcasts they include Virgin Media, Sky, Discovery and Disney. Approximately 36% of households in UK which translates to about 25 million people have Sky digital in UK.  The largest part of the industry is comprised of around 850 independent production companies.  They make the most watched and the best programmes on television for example like x-factor, big brother, soap operas like Coronation Street and Eastenders.   The biggest companies employ thousands of people throughout the year.  In 2008 television and radio raised £3.2 billion and the Television sector employs 55,800 people which are the second highest employment rate in the media sector.  Television is literally becoming easier and easier to watch anywhere at any time.  Because smart phones, tablets, androids let you watch programmes that you’d watch at home anywhere using apps like Iplayer. 

 



Public and Private ownerships


There are two sorts of ownership of media: public and private. The first type, public ownership, refers to providing communication as a public service and addressing audiences as citizens rather than consumers. This differs from private ownership, which provides communication for the purpose of generating profit.